NRL lock in next broadcast deal to end of 2027

The deal is done. 👇

Published by
Scott Pryde

Channel Nine will continue to broadcast the NRL until at least the end of the 2027 deal.

Their current deal with the NRL was due to expire at the end of 2022, and while Fox Sports and Sky Sports New Zealand were already locked in long term, the NRL have today confirmed Nine will be the NRL's free to air partner on a five-year expansion.

The deal commences alongside the new collective bargaining agreement, as well as the arrival of the Dolphins to the competition.

It's understood the deal is worth $575 million over five years with Nine, coming in at $115 million per year with a further $15 million of contra and other non-cash services to be provided, according to The Sydney Morning Herald.

Nine Chairman Peter Costello told the publication that it was a "major deal."

“This is a major deal for our business to bring this exciting sport to the Australian public across our platforms,” Costello said.

“The negotiation has been constructive and in the spirit of partnership across our businesses, and we thank the NRL for the positive engagement in the process for an outcome that benefits all Australians and fans of the game.”

Under the deal, Nine will broadcast three matches per round, as well as every finals match. They will also retain the rights to all State of Origin games exclusively, as well as the grand final. They will also continue to receive a fourth match every week in the five weeks prior to the finals.

The three Origin games will shift back to Wednesday nights, ending the representative weekend off, with more rugby league expected to be played during that period of the year with the Dolphins joining the competition and extra matches needing to be scheduled.

The NRL also confirmed 2GB and 4BC - owned by Nine - will continue to hold radio rights for the competition, with the combined value of the three broadcast deals as well as radio being in excess of $400 million per annum.

Australian Rugby League Commission chairman Peter V'Landys said in a statement that it was a great outcome for the game.

“Today is an exciting day for our fans with the free to air broadcast deal of the NRL Premiership, NRLW and State of Origin locked in until the end of 2027. This is more than a broadcast deal, it’s a partnership to grow rugby league using all of Nine’s media platforms – television, radio and print," V'Landys said.

"It was a priority for the Commission to secure the long term future of the game. In doing so it was important to ensure that a long term partnership reflected the Commission’s desire to grow the game at all levels, to invest in innovation and to ensure we have a partner that can help grow the game from participation to pathway competitions and premierships.

“I want to thank Nine Chairman Peter Costello and Chief Executive Mike Sneesby for their commitment to rugby league and loyalty to our game, the most watched sport in Australia this year.

“Nine has been a loyal partner for 30 years and I’m delighted that that partnership will continue until at least 2027.

“The Commission has now secured increased commitments from all three broadcast partners until the end of the 2027 season. These long term deals highlight the strength of our game and the confidence broadcasters have in investing in rugby league.

“Broadcast deals generate the largest revenue for our game and having all three broadcasters committed until 2027, at a record level for the game, provides long term financial certainty to invest and plan for the game’s future and the futures of our clubs.”

Published by
Scott Pryde